LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming ser